About the Business
Marketing Strategy and Target Market
Most market women in Eastern and Greater Accra buy
their vegetables (garden eggs) from other Sector of Ghana, specifically Ejura
(Ashanti Region), Volta and Brong Ahofo. Some of the vegetables is imported
into these Regions. That’s producing in the Eastern Region will create market
for DarDec Links Company Ltd and reduce the cost and risk involve in
transporting the produce to the final consumer. This will also ensure
continuous supply of vegetable in the off season.
Students are busy and feel a little reluctant going to
the market after a long day’s lecture and studies. Moreover, buying in bulk may
not necessarily be the priority of most students; hence, packaging according to
the students’ preferences and requirement will make it easier and convenient to
them on delivery. The target School is Valley View University but University of
Ghana and other Universities in Accra will be added later on the marketing
line.
Target market
·
schools
·
market vendor
·
hotels, restaurants, supermarkets
·
fast food
Marketing strategy
·
contract sales
·
packaging and delivering system
·
farm gate sales to market vendors
Mission
statement
To provide high quality agricultural produce
especially vegetables which have been produce under good agricultural practices
(GAPs).
Objectives
To create employment
To serve as import substitute of vegetables imported
from our nearby countries
To ensures food security.
To educate and train farmers
To reduce inflation caused by vegetables in the off
season
Vision
To
be the leading Agri-business firm in production and supply of quality
vegetables especially in the dry season and other agriculture produce to Secure
food for Ghanaians and export and Training Centre for our farmers in the next
five years
Opportunities
Vegetable is part of
every meal taken by 96% of Ghanaian population every day. In Ghana, production
is mostly in the rainy season (April- November) this creates shortages in the
dry season, mostly December to June. Thus producing in the dry season help the
farm to position itself in the market, since there few firms producing under
irrigation across the country.
Most of market hawkers
along the Eastern Region- Accra highway depend on fresh corn as livelihood in
the on season. These women are displaced of as result of shortage of fresh corn
supply in the off season leading to seasonal employment. Thus producing fresh
corn under irrigation in the off season sustain the hawkers in the creating
marketing opportunities for DarDec Links company Ltd.
Resources
Available
·
labor
·
land (near the Volta lake support
irrigation)
·
skilled labor as external supervisors to visit during production to ensures things are
done right for successful production.
DARDEC LINKS COMPANY
LIMITED
DARDEC LINKS Ltd is multi-purpose registered company
that deals in various business operations. Some of our operations are;
·
education
·
farming
·
trading
·
export
Categories & Area of Business
-
> Cabbage
Contact Info
-
Region
Eastern Region
-
District
Asuogyaman District
-
Address
-
Call Us
024254***7
-
Mail
dadboat5@yahoo.com
-
Website
-
Employee Count
5
-
Established Date
N/A